Inside The Buyers Mind

1) "...This is an apartment I could be interested in, let's see the floor plan. Oh well, there is none. What do they not want me to know? Maybe the rooms are very small? I don't have time for this, next apartment...".

It's very important to have a floor plan for every apartment advertised. Many buyers will simply skip an ad because they can't get the information they need. Omitting a floor plan is a mistake new agents and for sale by owners make.

This can be hand drawn if necessary but critical that it has reasonably accurate dimensions so a buyer can begin to understand what the space is like. Effective ads have a balance between a level of accuracy and appeal.

2) "...This is such a high asking price. There's no way the owner will negotiate to a level I can agree to...".

Over pricing an apartment can be counter productive for sellers. The listing will be out of the price range a buyer is searching for (i.e. not too many people are looking for $2,000,000 alcove studios). Even if a buyer finds the ad he/she may be intimidated by the asking price.

3) "...This can not be a real one bedroom. The price is so low that it's either a mistake or this apartment is really a converted studio....".

Under pricing an apartment can also be counter productive, i.e. no one is searching for $300,000 two bedrooms. Either buyers won't find the listing in their search or won't follow up because they suspect something is seriously wrong with the property.

In most cases the balance between the appeal and accuracy of a Real Estate ad will determine whether this is the start of a viable relationship between the buyer and seller or the conclusion. Inaccurate or missing information can lead many buyers to distrust the seller.

Savy buyers often pay significantly less because they prey on weaknesses in the sellers position.